This is what they find today, what they cannot find, and what I think is worth doing about it before the referral lands.
Prepared for John Phillips, CabTek · by Gary Griffiths, K&G · August 2026
Everything here was checked by hand on 21 August 2026. Nothing in it is a guess.
You told me about the Queensland job. Eight units, then a hundred, then three hundred, and one contract that made your year.
I have been thinking about it since. Not about that job. About the next one.
You said you are working on getting them to refer you to the bigger site up there. So I went and did the exact thing the person on the other end of that referral will do when they hear the name CabTek. I sat down and looked you up.
It took an afternoon. Some of what I found is better than you would expect. Some of it is a problem. One thing you will want to fix today whatever else happens. There is nothing to sign at the end of this.
Start with the good news, because there is real good news here.
Strong
Number one
You rank first on Google for flat pack kitchens in Canberra, with your own sitelinks and a full business panel. That is your money search and you own it.
Strong
4.8 stars
From 18 Google reviews, every one of them answered by you personally. The two things Google says your customers talk about most are your team and how helpful they are.
Working against you
Not you
Page one of a search for "cabtek" also carries a European cable gland manufacturer with the same name, and a Yelp listing showing your old Kendall Avenue address.
Working against you
A year old
Your most recent Google review is about twelve months old. To someone checking you out this week, the business looks quieter than it is.
That gap is not a comment on your work, and 4.8 across 18 is a good rating. It is proof of something more useful: people who buy cabinets in Queanbeyan will leave a review when they are asked. Yours are not being asked.
Your website sells kitchens very well. It does not sell CabTek.
Put plainly: everything that won you the Queensland contract lives in your head and on your phone. The person deciding on the next one cannot see any of it.
There is a page on your website at cabtek.com.au/test/ that is publicly publishing your internal lead tracking setup.
It lists the fields and stages you use to follow up enquiries, including the wording of your own follow up steps. It sits in your sitemap, which means Google is invited to index it, and anyone can open it right now without a password.
It is almost certainly a page someone left behind while setting up your systems. It has nothing to do with anything else in this document, and I am not raising it to make a point. Take it down or hide it this week.
I built three pages so you can see it rather than imagine it. Your photography, your reviews, your business. Scroll around inside it.
Best opened in its own tab. It works on a phone too.
Nothing on those pages is invented. Every claim is either something I verified myself, something one of your customers wrote, or a marked gap waiting on your answer.
A good looking website is the easy half. This is the half that decides whether anyone sees it.
You have a sales role advertised on Facebook and Instagram.
Whoever takes that job turns up on their first morning and asks one question. Where do my leads come from?
Right now the honest answer is referral, repeat trade, and whoever finds you on Google for flat pack kitchens. That is a good base and it is exactly what it has always been. It is not a pipeline you can hand to a new person and expect them to work.
Everything in this document is really about that. A machine that produces enquiries, catches them when they come in, and gives your new salesperson something to do at nine o'clock on Monday morning.
There are things I could not find out from the outside, and guessing at them would be worse than asking.
Most businesses shaped like yours take Nothing Missed. The expensive problem was never the website. It is the enquiry that rings out at seven o'clock at night, which is exactly how the Queensland job arrived in the first place.
Everything in Looked After, plus every enquiry caught and sent to you. Including after hours.
All prices exclude GST. Month to month is available and the $900 setup applies. One recovered enquiry pays for the year several times over on the kind of work you do.
The website and the Google listing, looked after. Without the enquiry handling.
All prices exclude GST. Enquiry handling and the weekly articles are not part of this one. You can move up whenever you want.
If it is a no, keep the document. The test page, the five dead pages and the triple kitchen page are real either way, and any decent developer can fix them for you. I would rather you had that than nothing.